Du solltest dir Gedanken darüber machen, wer deine Abonnenten sind und welche Informationen für sie besonders nützlich sind. Du solltest dich auch vergewissern, dass deine Ziele für die einzelnen Segmente und die Gesamtziele deines Unternehmens miteinander harmonieren. Different operating systems render different versions of emojis, so it’s important to test. Hobbys haben die höchste Klickrate, nämlich 5,01 %. Sync, store, and edit all your images and files in one place. For full disclosure, last year, we relied on the results from marketers with a slightly larger audience – those with 1,000+ contacts. We want to live in a world where emails are relationship builders, not distractions. Stories of values-driven business success with Paul Jarvis. In fact, approximately 95% of all email addresses fall within the 5 to 29-character range. Get to know your audience better. Wenn dein Markt jedoch so eng definiert ist, dass er kaum jemanden enthält, ist das problematisch. Let’s check whether send-time optimization algorithms can help us improve our email marketing campaigns’ performance, automatically. Die Klickrate eines Newsletters zählt genauso wie die Öffnungs-, Zustell-, Abmelde- und Bounce Rate zu den klassischen Key Performance Indicators ( KPIs - zu Deutsch: Kennzahlen bzw. Learn how to calculate these and other important email marketing KPIs. Here are a few examples of successful open rates: A low open rate generally indicates one of these things: The best way to know what resonates with your subscribers is to try different things in your marketing emails. Je mehr Kontext du hast, desto besser. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against After all, not all campaigns have the intention to get a response from the recipient, and therefore usually don’t observe high click-through rates. So, perhaps, in a few years, we’ll get to be a little less anxious about timing our communications. Setting up a good mailing frequency is crucial, yet, as we see from the most recent data, it’s a lot trickier than it seems. Take email marketing metrics, for example -- most companies don't divulge their open and click rates. That once again highlights the importance of approaching everything with caution. At the same time, among the countries with the highest click-through rates, the top three are Canada, Germany, and Belgium, which are regulated according to GDPR and PIPEDA. Add online scheduling to your website so people book appointments with you. But that frequency isn't where they get the most clicks -- they get the most clicks at the 16 - 30 monthly email frequency, with a median click rate of 6.7%. Itaffects segmentations based on email engagement, time-optimization algorithms, and automated campaigns based on email open behavior in your email marketing software. This metric can be very useful, especially when you assign a monetary value to your conversions. Wenn dein Kampagnenziel beispielsweise „mehr Leute erreichen“ lautet, definiere, was du von den einzelnen Segmenten erwartest. Our customers range from 1-person startups, small businesses to Fortune 500 companies, so the whole spectrum is represented in this data. On top of that, you’ll see what subject line length is most popular Sobald du dir diese Ziele setzt, verfolge sie. Here’s your apples-to-apples comparison with others in your industry. In the lead, we’ve got Communications, Publishing, and Financial Services. See pricing, Marketing automation software. When it comes to engagement metrics such as email opens and clicks, it would seem that the email marketers with smaller lists are in the lead. Personalisiere dein Marketing durch prädiktive Informationen zu deinen Kontakten. Obwohl der Sinn der Zielgruppensegmentierung das Erreichen von Spezifität ist, ist eine zu starke Segmentierung deiner Zielgruppe möglich. Dazu gehören die Öffnungsrate, die Click-Through-Rate und die Größe deiner E-Mail-Liste im Vergleich zu den ersten beiden Faktoren. Open rates are pretty steady for B2B, hovering around 30%. Deswegen solltest du dir die Zeit nehmen, deine Berichte anzuschauen, und Kampagneninhalte immer wieder testen, um ihr volles Potenzial auszuschöpfen. Hyper personalization is a thing, and it can get very annoying very quickly. Perfect Timing, on the other hand, will look at past behavior data and send your emails at the optimal time for each individual subscriber. Whether you want to grow your team, your following, or your sales, we've got ideas. Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration. Das gesamte Spektrum ist in diesen Daten vertreten. Testen ist ein wichtiger Bestandteil einer digitalen Marketingstrategie. Here’s what we’ve found. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours. When planning your email marketing communications, start with your subscribers. Prüfen Sie die Entwicklung von 5 Personen, die ihre Leidenschaft in den Fokus ihrer Karriere gestellt haben. Feiertagsstimmung pur: In dieser Episode von Second Act stehen Essen, Familie und Tradition im Mittelpunkt. Frisch gestartet? Companies with 11 - 25 employees: Their open rates are highest when they send 31+ email campaigns a month. According to our research, the best time to send webinar reminders is 1 hour before going live. If, however, you have thousands of subscribers eagerly waiting for daily discount codes, unique value-propositions, or something similar – mail away. Once you’ve set those goals, track them. Setting goals and measuring them is simple—and it can provide valuable insights into the strengths and weaknesses of a marketing plan. Es kann abschreckend wirken, eine gute Betreffzeile für dein E-Mail-Marketing zu schreiben, besonders wenn du nicht weißt, wie du damit anfangen sollst. Grow your audience with a pop-up or embedded form. As more businesses host webinars, it can become more difficult for people to decide which ones to attend. I suggest making your communication more versatile. Aside from the overall improvement across most industries, we didn’t see significant shifts between their positions. It's expressed as: CTR= Clicks / Impressions. Use them to tell your brand’s story, share your most important links, or emphasize what makes your brand unique. Make sure you email your subscribers regularly (at least once a quarter), so that your list stays up to date. Eine weitere gute Möglichkeit, um zu überprüfen, wie gut deine E-Mails funktionieren, besteht darin, die Klickraten zu überprüfen. Try both approaches, and A/B test individual messages to find your winning strategy. If you're not familiar, Campaign Monitor is part of the Marigold family of brands. All the information you need for a successful start with GetResponse. There you have it: a frame of reference for how your emails should be performing based on the number of email campaigns you're sending, your company size, and your business model. Die durchschnittliche Konversionsrate liegt bei rund drei Prozent. The results displayed are the median value of the KPI examined. Nurture and grow your business with customer relationship management software. Open rates are pretty steady for B2B, hovering around 30%. Marketing goals are important. Keep track of what you know about your people with customizable tags. This is because most email clients will trim your subject line so that it fits on every device screen. Below you’ll find out how popular the use of confirmed opt-in is in different industries. To achieve this, carefully plan the content, structure, and delivery of the webinar, and be sure to engage with the audience throughout the session. Keep reading to find loads of useful insights into emails, marketing automation, landing pages, and webinars. Get access to tools in your Mailchimp account designed just for freelancers and agencies like you. Used well, the so-called envelope (sender’s name, subject line, and preheader) can make a difference. The three top-performing countries in terms of open rate – The Netherlands, France, and Australia – offer people a higher level of protection and control over their personal information. Nutze eine eigene Domain, damit Internetnutzer deine Marke leichter finden. Erreiche deine Kunden mit Posts in den sozialen Medien auf den Plattformen, die sie wahrscheinlich am häufigsten nutzen. Abuse complaints happen when recipients click the “This is spam” button in their email programs. Click Rate vs. Click‑Through Rate: Why Both Are Important. We tried to split the emails our customers sent into those with images versus those without them. The data in this Erreiche neue Kunden, sende verhaltensbasierte Kampagnen und fördere die Interaktion mit deiner App. They all observed higher-than-average click-through rates (4.42%-5.77% vs. 2.89%) and click-to-open rates (11.83%-16.68% vs. 8.67%). Ein Benchmark für E-Mail-Marketing ist eine Kennzahl, die verwendet wird, um festzustellen, wie erfolgreich eine E-Mail-Marketingkampagne deines Unternehmens war. Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation. Does tailored content in emails correlate with higher average engagement rates? The lowest CTR of any industry is the restaurant industry, with 1.34 percent, and the highest average CTR is 'Hobbies', with 5.1 percent. It’s not really about length – it’s all about delivering value. Entweder erreichst du zu wenige Leute, oder du verbringst zu viel Zeit und Energie damit, Nachrichten für zu viele verschiedene Zielgruppen zu schreiben. Will it be via email, social media, or personalized landing pages? or how much dynamic content you add to your emails. Get predictive insights about your contacts so you can personalize your marketing. Filme, Podcasts und Originalserien, die den Unternehmergeist feiern. A possible explanation for this could be the increasing saturation of webinars in the market. You can also use Mailchimp's email templates to ensure proper coding. Remove the guesswork from your email marketing program by adding A/B tests to your process. Personalize individual content blocks within your emails. Is this still true? Unterschied zwischen einfacher und effektiver Klickrate Newsletter Klickrate messen und berechnen Optimierung der Klickrate Mehr auf | uptain.de Verkauft dein Unternehmen ethisch hergestelltes Make-up? At the same time, it’s important to keep in mind that the difference is rather insignificant (1.84%) and the data may be slightly skewed because of the imbalance in the % of messages sent. The data in this table also only represent newsletters, i.e., it doesn’t include more engaging, automated emails. Additionally, scheduling webinars during this time frame may also be convenient for those with busy schedules who may not be able to attend during regular business hours. Zudem geht die Studie die Herausforderungen bei der Optimierung der einzelnen Kennzahlen ein und liefert Handlungsempfehlungen. Mailchimp® ist eine eingetragene Marke der Rocket Science Group. And if you're just starting to invest in email marketing, you have no frame of reference of how well your emails should be performing. What kind of open rates should companies like yours expect? Bist du bereit, auszuprobieren, was uns berühmt gemacht hat? Fortunately, GetResponse can help you in all three, taking your email game to new heights. At the same time, don’t get preoccupied if you go above the 60-character mark – your email campaign will still work. Erstelle eine kostenlose Website, die integrierte Marketingtools bietet. And that couldn’t be more true. Marketers often discuss how using a specific word in your subject lines can dramatically increase your open rates. How many bounces are too many? Entdecke unsere Ressourcen, die dir helfen, dein Unternehmen aufzubauen und dein digitales Marketing zu verbessern. Saisonale Slogans wie „Unsere Preise fallen wie die Herbstblätter“ oder „Heiße Sommerschnäppchen“ sind zwar beliebt, aber nicht sehr konkret. Fallstudien und Anleitungen, die dich vom Start-up zum Scale-up und darüber hinaus begleiten. A comparatively high CTR may indicate that the people subscribed to your email list are excited, or at least curious, about what you are offering them. Segmenting your audience will increase the conversion rate and you'll get better email results than sending generic emails. In fact, the single-message autoresponder cycle – often used as a welcome or thank-you email with a link to download something – had an astonishing 94% open rate and a 31.43% click-through rate. The answers will fuel your automated email campaigns – and convert your prospects into satisfied customers. Zu viele Satzzeichen können dazu führen, dass deine E-Mail wie Spam aussieht, insbesondere dann, wenn du viele Sonderzeichen verwendest. Personalisierte E-Mails verbessern im Allgemeinen die Öffnungsraten und können in Kombination mit automatisierten Transaktions-E-Mails gut funktionieren, zum Beispiel bei Geburtstagsangeboten, Follow-up-E-Mails nach Käufen oder Werbe-E-Mails. Vergleiche die Leistung deiner E‑Mails mit den durchschnittlichen Unique Open‑, Klick‑ und Bounce‑Raten von Tausenden von Mailchimp‑Benutzern. Die Gastronomie hat mit 1,34 Prozent die niedrigste CTR aller Branchen und der Bereich Hobbys hat mit 5,1 Prozent die höchste durchschnittliche CTR. Always think about your audience's needs, whether you’re trying to The next thing on your to-do list? It's only natural for people to want to compare themselves to others. Double opt-in has always been a controversial topic in email marketing. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. It’s not about how many segments you create (you may just need 2!) Follow these subject line best practices to ensure that you're on the right track when drafting your email marketing campaign. B2C open rates, on the other hand, spanned from 30.5% to 34.9%. The bottom 5 were: “guaranteed”, “compare”, “tested”, “affordable”, and “unlimited”. At these times, the inboxes are usually less cluttered, and you’ll have a higher chance of capturing your audiences’ attention. My advice is to experiment and try to find the sweet spot between quick growth and high engagement. Hobbies have the highest click rate, which is 5.01%. Für Orange-Bus-Gründer Julian Leighton und Mike Parker war der Ausstieg immer eingeplant. What the data does suggest is that image-based emails perform better – both in terms of the average open and click-through rates. While the average open and click-through rates are the highest on Tuesdays (previously, Mondays and Fridays), they aren’t that far different from what we see on the other days. Most marketers (46.19% against 45.79% a year before) opt in for the safest option and choose to send up to 1 weekly newsletter. Dank unserer APIs kannst du Daten aus deiner App leicht in Mailchimp einbinden, um deine Zielgruppe zu verwalten, ereignisbasierte E-Mails zu senden und viele weitere Funktionen zu nutzen. One early in the morning (4-6 AM) and the second one later in the afternoon (5-7 PM). If you notice the performance of your newsletters is dropping – it’s a sure sign that it’s time to revisit your mailing frequency. Make sure your “From” and “Subject” lines contain your company name, so your subscribers will instantly recognize you. Welcome emails saw an average open rate of 63.91% (a drop from 68.59%) and an average click-through rate of 14.34% (a drop from 16.05% ). Sobald du dich für eine Segmentierungsstrategie entschieden hast, kannst du den Rest deines Tarifs ausarbeiten. Here’s what we’ve found. Figuring out the difference between compliant vs noncompliant is relatively tricky when it comes to email lists. For example, how many times they downloaded your ebook, how many of them registered for a webinar, or visited your product page. Which email type performs best? Mit welchen Öffnungsraten kann dein Unternehmen rechnen? Gauge interest and customer satisfaction by gathering feedback. Solved®. Hey there! There are certain things that are not allowed under a company's terms of service. Wenn die Zahl geringer ist, erzielst du möglicherweise zu wenig Conversions. Stretch all your communications into 8 separate mailings, accumulate large weekly newsletters, or settle for something in between without risking overloading your subscribers. The top 5 were: month names, “update”, “events”, “now”, and “news”. We love to know what’s important to our fellow marketers. The click-through rate (CTR) of an email is one of the most important email marketing benchmarks in determining how successful your email marketing campaign is. Zudem fehlen hier wichtige Informationen, die von Vorlese-Anwendungen benötigt werden. Examine the journeys of 5 individuals who pivoted their careers to pursue their passions. The CTR of the email is determined by whether someone clicked on an image, hyperlink, or a call-to-action (CTA) included in the email. Email marketing benchmarks use multiple factors when determining the success of a campaign, including the email open rate, click-through rate, and the size of your email list compared to the first two data points. However, there are a few things to keep in mind when you use emojis. Based on this year’s report, it still seems that NOT using emojis is a slightly better strategy for an average marketer. Deine Klickrate gibt dir Auskunft darüber, wie viele deiner Abonnenten deine Kampagneninhalte für relevant halten. How many is too many, though? In fact, you should make use of all the elements that subscribers see in the inbox before they open the email. Statistiken zu den durchschnittlichen E-Mail-Marketingkampagnen der Mailchimp-Nutzer nach Branchen. Richte dir einen Webshop ein, der alles Notwendige zum sofortigen Loslegen enthält – einschließlich Marketingtools. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Das Verb „klicken“ ist in vielen Fällen nicht mehr zeitgemäß, da viele Benutzer ihre E-Mails heute eher auf einem Touchscreen als am Computer lesen. 6 gewichtete Mittelwerte der Öffnungsrate, Klickrate, Click Through Rate, Abmelderate, Bouncerate Empfängerzahl >= 20, <= 30.000 Zeitraum: 30.06.2018 bis 30.06.2019 Datenbasis: Auf Grundlage von 389.722 Newslettern bzw. Do you want high open and click-through rates? Just remember to always keep an eye on the metrics. Get the latest on new features, product improvements, and other announcements. Wenn du die Klickrate (Click-to-Open-Rate) deines Newsletters berechnen willst, nimmst du die Anzahl der Nutzer, die auf einen Link in deiner E-Mail geklickt haben, und teilst sie durch alle Nutzer, die deinen Newsletter geöffnet haben. Was it a simple logo – or was the entire email an image? Things are surely looking bright for the future of user-oriented AI-powered personalization in email marketing! For more information, please review our privacy statement. Open rates are one of the best ways to tell whether your email strategy is working. The most interesting finding here is that the average open rate for all newsletters sent in 2022 (27.9%) is almost 1.5x higher than that from the previous year (19.3%). How important are welcome emails? Idealerweise solltest du Öffnungsrate von etwa 21,33 Prozent anvisieren. One industry, Travel, experienced higher-than-average bounce rates (6.83% vs. 2.92%). The key takeaway? [Benchmark Data], Pop up for FREE EMAIL MARKETING PLANNING TEMPLATE. So ask yourself: why would they not be interested? Starting from those with 250-499 contacts all the way through 100k+, the smaller lists observed higher opens, click-throughs, and click-to-open rates. While we want to stay top-of-mind for our leads and customers, we don't want to overwhelm and annoy. Maybe it no longer exists, or maybe someone made a typo when they subscribed to a list. Whatever you do, try to avoid Fridays and weekends, as these days have the lowest number of registrants on average. ), as well as the lowest bounce rate (1.77%) see marketers who send as many as 8 newsletters every week. Measure the data to see where people are landing on your site, how long they’re staying, and what’s making them leave. Without knowing the overall conversion rates, it’s hard to say for sure. Versende gezielte, ereignisgesteuerte Nachrichten in großen Mengen mithilfe der Transactional-API oder der SMTP-Integration. Get all your questions answered by the 5-star-rated team of experts. Telecommunications maintains its position as the industry with the lowest unsubscribe rate. Media and publishing emails see the second highest click rate, at 4.62%. Wir haben uns nur mit Kampagnen beschäftigt, die sich an mindestens 1.000 Abonnenten richteten. But hard bounces might also be spam filter—if you see an abnormally high number of bounces after a campaign, read your bounceback records for any messages or clues from spam filters. What open and click-through rates do they get, on average? Top-notch content on online marketing, GetResponse products, and more. Of all the industries we looked at, Internet Marketing had the lowest average click-through rate of 1.68%. Stelle sicher, dass du deinen Abonnenten regelmäßig (mindestens einmal im Quartal) eine E-Mail sendest, damit deine Liste auf dem neuesten Stand bleibt. Some words coincided with high open rates. A collection of original content that celebrates the entrepreneurial spirit. But don’t despair! But does that mean you should make your subject lines longer? Unsere personalisierten Empfehlungen helfen dir, deine nächsten Schritte zu planen. Integriere dann diese Daten in deine nächsten Maßnahmen und in dein alltägliches Marketing. Öffnungs- und Klickraten messen - so funktioniert es. But other benchmarks feel nearly impossible to find. In den Berichten von Mailchimp zu E-Mail- und Marketingautomatisierung sind viele Zahlen enthalten und du fragst dich vielleicht, wie deine Statistiken im Vergleich zu anderen in derselben Branche aussehen. Get real-time feedback on how to refine your subject lines. Some will even remind you that real personalization is bigger than entering a subscriber’s first name in their email subject line. Teste verschiedene Versionen einer E‑Mail, um zu sehen, wie kleine Änderungen deine Ergebnisse beeinflussen können. Of course, we owe part of those opens to the Apple MPP, but it also means that people are more eager to interact with your content as long as they willingly signed up for it. solution – Auf den ersten Blick scheint der Name eines Unternehmens kein entscheidender Erfolgsfaktor zu sein. Find product‑market fit, learn from user feedback, and launch your first marketing campaigns. Weitere Informationen hierzu findest du in unserer Datenschutzerklärung. Hard-Bounces bedeuten, dass die Zustellung einer E-Mail fehlgeschlagen ist. Companies with over 201 employees: Their optimal frequency was much lower than other company sizes. Our built-in emoji picker is a fun and easy way to add some visual pizazz to your subject lines. Die Öffnungsrate gibt den Anteil der E-Mails an, die deine Empfänger öffnen. Using them, you’ll be able to deliver your messages in a more personalized and timely manner. Unsere Kunden reichen von 1-Personen-Start-ups über kleine Geschäfte bis hin zu Fortune 500-Unternehmen. See which day makes sense for your audience, and focus on sending more valuable content people will want to engage with. Das ist ein ein Pixel großes Bild, das im Newsletter „versteckt" ist und dessen Herunterladen gezählt wird. If your objective is to “reach more people,” for example, define what you’re looking to see from each of your segmented campaigns. Get beautiful, on-brand designs made for you with the power of AI. Mit deiner Registrierung gestattest du uns, deine E-Mail-Adresse für Marketingzwecke zu verwenden. Get perks and tools for managing clients when you join our free community, Mailchimp & Co. The average number of webinar registrants in 2021 was 26, while in 2022 it was 23. Here, we’re looking at how the recipients’ engagement changed In most cases, it’s not about the length of the subject line, but rather the message is conveys. Schließe dich unserer kostenlosen Community Mailchimp & Co. an und erhalte Extras und Tools fürs Kundenmanagement. And the good news is that the revolution has already begun. For B2C companies, the sending frequency with best results was 16 - 30 monthly email campaigns: B2C companies that sent 16 - 30 email campaigns per month had a median click rate of 5.6%. It's interesting to note that 82% of registrants signed up for webinars within a week of the scheduled date, with only 6% signing up more than two weeks in advance.
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